What Do You Want It To Do?

Until it is cut, tetted and rolled, hay is just grass that needs mowing. Websites can be like that. Unless they are purpose driven, their ubiquitous nature can easily let them become nothing more than eye candy.

Websites can actually follow models such as "Maslow's heirarchy of needs." Maslow's needs, beyond basic deficiencies, were:

1. Physiological
2. Safety
3. Love/Belonging
4. Esteem
5. Actualization

One has difficulty moving to the next level until the primary needs are satisfied.

Your website should use a similar idea.

1). A locatable presence.
2). Confidence that it will not embarrass you.
3). Joy at the way it communicates those things that really matter to you.
4). Pride that you did not settle for something mediocre.
5). An on-going circle of web awareness, renewal and development.

If your current experience seems incomplete or unfocused, contact us.