SEO & Performance

Speed is an SEO signal. We tune both.

We tune Core Web Vitals, configure Cloudflare caching, and handle on-page fundamentals so Google can find you and visitors don’t bounce. Every site we build passes performance testing before it goes live.

Real Results

This is what a properly optimized site looks like

The GTmetrix results shown here are from a live client site — a WooCommerce store with over 150 products and hundreds of active customers. Not a brochure site. Not a demo. A real production site under real load.

Performance at this level doesn’t happen by accident. It’s the result of server-level caching, image optimization, deferred scripts, Cloudflare in front of everything, and a clean codebase that isn’t carrying weight it doesn’t need.

GTmetrix performance results for a Foggy Bottom Web Design client site

What We Optimize

Every layer of your site’s performance, addressed

Core Web Vitals

LCP, CLS, and INP tuned to pass Google’s thresholds. These are direct ranking signals — not vanity metrics.

Cloudflare Caching

CDN configuration, cache rules, and Transform Rules that keep your site fast for visitors anywhere in the world.

Image Optimization

Compression, modern formats, and lazy loading so images don’t slow your pages down.

On-Page SEO Fundamentals

Title tags, meta descriptions, heading structure, schema markup, and XML sitemaps configured correctly.

Script & CSS Optimization

Deferred loading, minification, and elimination of render-blocking resources that delay your first paint.

Google Search Console Setup

Verified, sitemap submitted, and Core Web Vitals monitored so you can see how Google sees your site.

Why It Matters

Your customers make decisions in milliseconds. Your site speed is part of that decision.

A one-second delay in page load time reduces conversions by 7%. A three-second delay loses more than half your mobile visitors before the page even finishes loading. These aren’t statistics from 2015 — they reflect how impatient the modern web user is, on every device, in every market.

Google’s ranking algorithm has incorporated page experience signals since 2021. Sites that pass Core Web Vitals have a measurable advantage in search results over sites that don’t — all else being equal. For a local business competing in North Alabama search results, that advantage compounds over time.

“Every site we build passes Core Web Vitals and a GTmetrix performance audit before it goes live. That’s not optional — it’s the standard.”

Find out where you stand

We’ll run a free performance audit on your current site.

Speed, Core Web Vitals, on-page SEO, and mobile performance — we’ll show you exactly where your site stands and what it would take to improve it. No charge. No obligation.